Lg oled77cx. Screen size: 195.6 cm (77""), display resolution: 3840 x 2160 pixels, hd type: 4K ultra hd, display technology: oled, screen shape: flat. Smart tv. Native aspect ratio: 16: 9. Digital signal format: dvb-c, dvb-s2, dvb-t2. Wi-fi, ethernet LAN connection. Product color: black, silver.


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LG OLED TV is unique thanks to the technology of self-illuminating pixels. Over 33 million sub-pixels light up to give you the highest level of image quality. Enjoy deeper blacks, richer colors and the best viewing experience possible.

A powerful new processor

A new and powerful engine animates the new LG OLED TV, our best performing processor ever. With AI, LG OLED TV automatically optimizes images and audio for an extremely immersive experience

The evolution of the viewing experience

Control the whole house through the TV. LG AI ThinQ's intelligence allows you easy control of your home IoT ecosystem. With Google Assistant and Amazon Alexa preinstalled and compatibility with Apple Airplay2 / Apple HomeKit, LG OLED TV lets you connect to all your favorite devices.

Images and sounds from real cinema

With Dolby Vision IQ, brightness, color and contrast are automatically adjusted according to the type of content and ambient light conditions. Dolby Atmos gives you an immersive audio experience to enjoy all kinds of content.

Fidelity to the director's intent

Faithfully reproduce the images as they were designed by the directors, to live a truly experience.

The best of entertainment in your home

Explore the wide variety of content from Disney+, Apple TV, Netflix and LG Channels. From the latest movies to the most famous TV shows, documentaries and live sports events. A complete content offering that also includes Chili, DAZN, Infinity, Mediaset Play, NOW TV, Prime Video, Raiplay, Rakuten, Youtube and many others.

Your favorite programs, in one platform

Disney+ gives you access to an extensive catalog of streaming content. Enjoy the marathons of the classics or search for the latest movies. With Disney, Pixar, Marvel, Star Wars there is something for everyone.

Apple TV + and more

Apple TV is a platform full of content: original shows and movies from Apple TV+, the premium channels you prefer and thousands of movies to buy or rent. Discover your favorite content. Just look for them on the Apple TV app.

Play to the highest standards

LG OLED is the first TV to offer NVIDIA G-SYNC compatibility and support. All PC games will be clearer and faster, with less stutter, lag and flickering. You will not lose any more games with the best TV for gaming!
Uncompromising gaming experience

Higher frame rate, VRR, ALLM and eARC compatible with HDMI 2.1. The latest features ensure more dynamic content with higher resolution and smooth synchronized graphics. For a more realistic gaming experience.
HDR gaming more immersive

Perfect gaming graphics thanks to HGIG and your LG OLED TV. Hgig recognizing the performance of the TV is able to adjust the HDR graphics to ensure the optimal HDR gaming experience.
See every movement in detail

The wake effect is very annoying and can become very noticeable when watching sports on TV. With LG OLED TV this problem does not arise thanks to OLED Motion Pro that allows you to see every movement of each player without blurring or flickering effects on your screen.

The ultimate audio for your big matches

You can create an additional surround effect by connecting 2 Bluetooth Speakers*. Get on the court!

An extra touch of elegance

The ultra-thin TV design adds a touch of elegance and style to your home, wherever you decide to place it. The TV is a piece of furniture that harmonizes perfectly with your interior and ensures you an immersive view of all the contents.